Gucci is a party and everyone is invited. Presenting the Gucci Cruise 2020 campaign #ComeAsYouAre_RSVP

Directed – Harmony Korine

Creative direction – Alessandro Michele

Art direction – Christopher Simmonds

Featuring – Gucci Mane, Sienna Miller and ‪Iggy Pop. Inclusive uninhibited hedonism culminates in a party at a Roman villa with diverse characters as guests, epitomizing Gucci’s spirit according to Alessandro Michele.

Music – CHASE G. Moroder © 1978 ‪Giorgio Moroder‬ Publishing/Courtesy of Warner Chappell Music Italiana S.r.l. (P) 1978 The Island Def Jam Music Group/ Universal Music Italia Srl